AdTech Members –
Get ready for the #13th & LAST AdTech MeetUp Sydney event for 2016!
We have two great presentations for the evening of 16th of November 2016 to be hosted by AdRoll (Offices – Level 4, 88 George Street, The Rocks)
Topics & Presenters for the night:
• “Text Classification: Defining Targeted in Targeted Digital Advertising” by Elena Akhmatova (Phd in the field of Natural Language Processing)
• “Programmatic TV Case Study” by Sam Smith (MD of TubeMogul)
First talk describes the ideas and conclusions that were obtained after 5 years of applying Text Classification for the Domain of Digital (aka Programmatic, RTB) Advertising for the purpose of building targeted audiences to advertise to. Both academic and technical aspects of Text Classification in application for advertisement will be described. While 2nd topic would address top-line Programmatic TV (PTV) and then walk everyone through a case study.
Supporters: Venue & Alcohol
Looking forward catching up with everyone on the night!