Get ready for AdTech MeetUp (RE-LOADED) event in Sydney!
I’m very excited to announce that Pippa Chambers will be joining the MeetUp event as co-organiser. In her own words: “It’s great to be on board the AdTech MeetUp. It’s the most innovative and exciting part of the whole media landscape, steeped in innovation, immense challenges and super smart people – what’s not to like?”
We have two great presentations for the evening of Thu 29th of June 2017 to be hosted The WhiteHorse Hotel (Upstairs – Lady Godivas Function room) on 381 Crown Street, Surry Hills, Sydney.
We also have performance marketing business Rakuten Marketing onboard as a sponsor which is great news.
Topics & Presenters for the night:
• “How global factors are creating a vacuum/ immense opportunity in ad tech – and why Australia has become a global hub for marketing innovation “, by Stephen Hunt (ex-TubeMogul).
• “Getting beyond the buzzwords: Let’s understand what Machine Learning and AI actually are, how they work and why they’ve suddenly come into focus”, by Mark Henley (Director of Transformation and Digital Strategy APAC at Adobe)
As an appetiser … Steve will share how local conditions have never been more favourable for ad tech so it’s important to keep momentum high and not get fazed by some negativity. He’ll also discuss how global factors are creating a vacuum/opportunity here in Aus; how our proud history of programmatic leadership has laid the foundation and what we need to do to seize the day.
Next up, Mark will deliver 10 min presentation on AI: while everyone is talking about AI, but who can really give an accurate elevator pitch to their friends and colleagues? What’s the difference between an algorithm, neural network, machine learning and AI? And what’s causing them to all be so au courant – and ultimately, why does it matter?
Supporters: Venue & Alcohol: Rakuten Marketing
Looking forward catching up with everyone on the night!
-Evgeny & Pippa