How do programmatic buying technologies reshape marketing strategies?

Hello AdTech passionates,

Welcome to the August London AdTech Meetup

This meetup topic is “How do programmatic buying technologies reshape marketing strategies?”.

AdTech Meetup London is where all AdTech professionals and passionates can meet and discuss the latest news in the scene, the new fads and trends of AdTech and debate over the future of this ever-evolving and exciting industry.

Presentations that we’ll have at the event:

– Eduardo Paperini and “Colider and the future of MadTech”  

Eduardo Paperini is Collider’s Startups Champion – he helps accelerate MadTech startups from MVP to IPO by preparing them and supporting them through the Collider Academy. He will be speaking about Collider, what the modern day marketing science involves and how technological start-ups can shape a new marketing industry. 

– Greg West and “dax. The three letters that will change the industry”

Greg West (Global) will be speaking about the first Digital Audio Exchange (dax) in the UK. In his presentation he will shed more light on what is like to introduce a brand new product to the programmatic scene, what challenges the team has faced over the last year and what they have planned for the future. The purpose of the presentation is to explore how the newest programmatic trends can affect the marketing strategies of the future.

Agenda for the evening:

• 6:00-7:00 – AdTech Happy Hour – Meet and greet other professionals

• 7:00-8:00 – AdTech Updates & Presentations

• 8:00-9:00 – AdTech Networking – Drinks and talks

More information on the presenters and the venue coming up soon.

Find out more about the team and what we do at:


The meetup will take place in Scarlet’s – Covent Garden, 1 Upper St. Martins Lane, London WC2H 9NY. We’ll be downstairs.

How can you help out the next time? We’re looking for:

• Sponsors for the event;

• Speakers who have an interesting perspective on the industry to share.

You can always contact us at if you’d like to help out in any way.

Thanks and see you soon,

AdTech Meetup London

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How do programmatic buying technologies reshape marketing strategies?