The Next Frontier – Native Advertising and Programmatic Technologies

Hello AdTech passionates,

Welcome to the December London AdTech Meetup!

AdTech Meetup London is where all AdTech professionals and passionates can meet and discuss the latest news in the scene, the new fads and trends of AdTech and debate over the future of this ever-evolving and exciting industry.

This meetup topic is “The Next Frontier – Native Advertising and Programmatic Technologies”.


This event is sponsored by our partners from InMobi.

InMobi enables consumers to discover amazing products through mobile advertising. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies in the world, InMobi enables over 100 billion discovery sessions on mobile across a billion users every month, becoming the largest discovery platform in the world.

Presentations that we’ll have at the event:

Vincent Février and “Native Advertising and Mobile”

Vincent is the Business Development Manager, Mobile App & Games Monetisation EME at InMobi. He is responsible for partnering with mobile games publishers across EME and helping them grow their mobile ad revenues with the latest innovative mobile ad formats: video, native ads, playable ads, display and rich media.

Ally Stuart and ‘The Value of the Native Impression’

Ally is the Strategy Director at Sharethrough. He helps brands & agencies integrate native advertising into their marketing and content strategy. He also works with Sharethrough’s publisher partners to enable them to create effective native monetisation solutions. Sharethrough recently published a study with Neilsen to investigate the value of a native ad impression. Find out how people interact with ads in news feeds and the difference in visual impact between native and banner ad impressions. We’ll also share tactics for writing better headlines and improving your native creatives.–KXV53UBlllw0SLLv9mRKxDGijhyLr0iHKpm9zfswfP9iMzW6HDkuE

More information coming soon!

Important note:

To sign-up for the meetup please follow the Eventbrite link and click “Register”

Due to the limited space for this event (max 50 people), we strongly advise you to sign up and book your place ASAP!


The meetup will take place in InMobi’s Offices, 6th Floor, 265 Strand, London, WC2R 1BH.

Agenda for the evening:

• 6:00-7:00 – AdTech Happy Hour – Meet and greet other professionals

• 7:00-8:00 – AdTech Updates & Presentations

• 8:00-9:00 – AdTech Networking – Drinks and talks

More information on the presenters and the venue coming up soon.

Find out more about the team and what we do at:

How can you help out the next time? We’re looking for:

• Sponsors for the event;

• Speakers who have an interesting perspective on the industry to share.

You can always contact us at, if you’d like to help out in any way.

Thanks and see you soon,

AdTech Meetup London

Find more about what we do:

@adtechmeetup @adtechmeetupuk @4dmbrown @xlitt @tonyjayfrank @blagorodnas

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The Next Frontier – Native Advertising and Programmatic Technologies