Mike Davis, VP of Innovation at The Trade Desk, discusses Open Profile ID, an open-source standard developed to statistically identify users for targeting throughout the advertising industry.
Powering Maximum Audience Impact – Jeff Burak (Lotame)
Jeff Burak, VP of Western Sales, Lotame talks about DMPs and how they are used to deliver performance and actionable insights at May’s AdTech Meetup hosted by The Trade Desk
Business Intelligence in AdTech
Launching Business Intelligence: Keys for Success & Risks to Avoid With the vast amount of data and information that comes in to ad:tech companies today, it’s important to capitalize on the ability to make the right decisions about your business. If you have started any type of BI initiative, this talk highlights a few of the important starting points to …