Open ID – Mike Davis (The Trade Desk)

alexmerwin13 Analytics, Videos

Mike Davis, VP of Innovation at The Trade Desk, discusses Open Profile ID, an open-source standard developed to statistically identify users for targeting throughout the advertising industry.

alexmerwin13Open ID – Mike Davis (The Trade Desk)

Business Intelligence in AdTech

alexmerwin13 Analytics, Denver/Boulder, Ecosystem, Videos

Launching Business Intelligence: Keys for Success & Risks to Avoid With the vast amount of data and information that comes in to ad:tech companies today, it’s important to capitalize on the ability to make the right decisions about your business. If you have started any type of BI initiative, this talk highlights a few of the important starting points to …

alexmerwin13Business Intelligence in AdTech