Marketing Across Devices – Adam Muennich (Rocket Fuel)

alexmerwin13 Ecosystem, Videos

Adam Muennich, Enterprise Account Executive, Rocket Fuel, explores how we are managing and optimizing the marketing mix across screens at the July Denver/Boulder AdTech Meetup at Rocket Fuel.

alexmerwin13Marketing Across Devices – Adam Muennich (Rocket Fuel)

Business Intelligence in AdTech

alexmerwin13 Analytics, Denver/Boulder, Ecosystem, Videos

Launching Business Intelligence: Keys for Success & Risks to Avoid With the vast amount of data and information that comes in to ad:tech companies today, it’s important to capitalize on the ability to make the right decisions about your business. If you have started any type of BI initiative, this talk highlights a few of the important starting points to …

alexmerwin13Business Intelligence in AdTech

The Shift from Broadcast to Individual Advertising

alexmerwin13 Denver/Boulder, Ecosystem, Videos

The advertising industry is currently shifting from broadcast to individual advertising. Dave Gottschalk, Founder and CEO of Payback Advertising, explains this shift and how it affects you as a customer and/or a business. Find us on: Main: http://adtechmeetup.com/ Twitter: https://twitter.com/adtechmeetup LinkedIn: https://www.linkedin.com/groups/AdTech-Meetup-6685374

alexmerwin13The Shift from Broadcast to Individual Advertising

Traditional Media Meets Digital, The Evolution of the Media Plan

alexmerwin13 Denver/Boulder, Ecosystem, Online Video, Videos

Adam Muennich, Account Executive, Scripps, explores how the traditional media plan has had to make room for digital.  Learn about the mechanics of how that works (shifting budget around, changing metrics, etc.).   It’s not just a competition for digital dollars – there’s typically a bigger media plan in play.  Getting dollars for digital means moving money away from traditional.

alexmerwin13Traditional Media Meets Digital, The Evolution of the Media Plan

Inside Innovation: The Conflict of Change

alexmerwin13 Denver/Boulder, Ecosystem, Videos

Jeremy Straight, SVP Strategic Partnerships, SpotXchange, discusses AdTech business are forced to innovate to remain competitive and relevant in our constantly evolving marketplace. Jeremy explores the conflict our business face when partnering with companies to bring to market new services that may completely pivot historical business models while maintaining integrity to the core vision that made the enterprise excel in …

alexmerwin13Inside Innovation: The Conflict of Change

Net Neutrality: Why AdTech Should Care

alexmerwin13 Denver/Boulder, Ecosystem, Videos

** This is an abridged version of the presentation. Complete version available on Ms. Martin’s Website ** Molly Martin, Founder, Acute Marketing, explores if internet providers should be allowed to fork out cash so consumers see their services load faster than competitors? Will the future internet landscape be as ripe for innovation & new entrants as it has been in …

alexmerwin13Net Neutrality: Why AdTech Should Care