Adam Muennich, Enterprise Account Executive, Rocket Fuel, explores how we are managing and optimizing the marketing mix across screens at the July Denver/Boulder AdTech Meetup at Rocket Fuel.
Neil Shah, Senior Product Manager at Turn talks about ID/cookie syncing at AdTech Meetup’s latest event in San Francisco.
Alex Merwin, VP of RTB & Business Analytics for SpotXchange, discusses some key insights in the programmatic media buying landscape at October’s AdTech Meetup in San Francisco
Launching Business Intelligence: Keys for Success & Risks to Avoid With the vast amount of data and information that comes in to ad:tech companies today, it’s important to capitalize on the ability to make the right decisions about your business. If you have started any type of BI initiative, this talk highlights a few of the important starting points to …
The advertising industry is currently shifting from broadcast to individual advertising. Dave Gottschalk, Founder and CEO of Payback Advertising, explains this shift and how it affects you as a customer and/or a business. Find us on: Main: http://adtechmeetup.com/ Twitter: https://twitter.com/adtechmeetup LinkedIn: https://www.linkedin.com/groups/AdTech-Meetup-6685374
Jeremy Ostermiller, Founder and CEO of Altitude Digital, presenting where we’ve been and where we’re headed in Digital Media.
Michael Shehan, CEO & Co-Founder at SpotXchange, presenting the benefits and challenges to operating an Advertising Technology company from Colorado.
Adam Muennich, Account Executive, Scripps, explores how the traditional media plan has had to make room for digital. Learn about the mechanics of how that works (shifting budget around, changing metrics, etc.). It’s not just a competition for digital dollars – there’s typically a bigger media plan in play. Getting dollars for digital means moving money away from traditional.
Jeremy Straight, SVP Strategic Partnerships, SpotXchange, discusses AdTech business are forced to innovate to remain competitive and relevant in our constantly evolving marketplace. Jeremy explores the conflict our business face when partnering with companies to bring to market new services that may completely pivot historical business models while maintaining integrity to the core vision that made the enterprise excel in …
** This is an abridged version of the presentation. Complete version available on Ms. Martin’s Website ** Molly Martin, Founder, Acute Marketing, explores if internet providers should be allowed to fork out cash so consumers see their services load faster than competitors? Will the future internet landscape be as ripe for innovation & new entrants as it has been in …