Vungle’s Head of Programmatic, Mike Deignan, takes a look at the current programmatic mobile video landscape at May’s AdTech Meetup SF
CLVR CEO Mike Wagle speaks on the evolution and interactivity of video content during March 2015’s Denver/Boulder AdTech Meetup at Industry (sponsored by CLVR).
From standard pre-rolls to interactive units, Mike Wagle, CEO at CLVR, discusses the amazing technological evolutions in video advertising. Find us on: Main: http://adtechmeetup.com/ Twitter: https://twitter.com/adtechmeetup LinkedIn: https://www.linkedin.com/groups/AdTech-Meetup-6685374
Alex Merwin, VP Programmatic & Business Analytics, SpotXchange, expands on the common knowledge that executing digital media campaigns can be inefficient, calling out whether Deal ID all it’s cracked up to be. An honest look at what Deal IDs are, where they’ve helped, where they’ve been a step back and the overall shift to programmatic direct.
Adam Muennich, Account Executive, Scripps, explores how the traditional media plan has had to make room for digital. Learn about the mechanics of how that works (shifting budget around, changing metrics, etc.). It’s not just a competition for digital dollars – there’s typically a bigger media plan in play. Getting dollars for digital means moving money away from traditional.