Fueling the Evolution of Interactive Video

alexmerwin13 Denver/Boulder, Online Video, Videos

From standard pre-rolls to interactive units, Mike Wagle, CEO at CLVR, discusses the amazing technological evolutions in video advertising. Find us on: Main: http://adtechmeetup.com/ Twitter: https://twitter.com/adtechmeetup LinkedIn: https://www.linkedin.com/groups/AdTech-Meetup-6685374

alexmerwin13Fueling the Evolution of Interactive Video

Deal ID 101 & The Shift to Programmatic Direct

alexmerwin13 Online Video, Programmatic, Sydney, Videos

Alex Merwin, VP Programmatic & Business Analytics, SpotXchange, expands on the common knowledge that executing digital media campaigns can be inefficient, calling out whether Deal ID all it’s cracked up to be. An honest look at what Deal IDs are, where they’ve helped, where they’ve been a step back and the overall shift to programmatic direct.

alexmerwin13Deal ID 101 & The Shift to Programmatic Direct

Traditional Media Meets Digital, The Evolution of the Media Plan

alexmerwin13 Denver/Boulder, Ecosystem, Online Video, Videos

Adam Muennich, Account Executive, Scripps, explores how the traditional media plan has had to make room for digital.  Learn about the mechanics of how that works (shifting budget around, changing metrics, etc.).   It’s not just a competition for digital dollars – there’s typically a bigger media plan in play.  Getting dollars for digital means moving money away from traditional.

alexmerwin13Traditional Media Meets Digital, The Evolution of the Media Plan