Neil Shah, Senior Product Manager at Turn talks about ID/cookie syncing at AdTech Meetup’s latest event in San Francisco.
Alex Merwin, VP of RTB & Business Analytics for SpotXchange, discusses some key insights in the programmatic media buying landscape at October’s AdTech Meetup in San Francisco
Harnessing big data and real-time (programmatic) media changes the game for small business owners. Choozle’s CEO and Founder Andrew Choozle talks about the challenges of implementing a SMB programmatic strategy and the pursuant benefits to pulling it off. Find us on: Main: http://adtechmeetup.com/ Twitter: https://twitter.com/adtechmeetup LinkedIn: https://www.linkedin.com/groups/AdTech-Meetup-6685374
Alex Merwin, VP Programmatic & Business Analytics, SpotXchange, expands on the common knowledge that executing digital media campaigns can be inefficient, calling out whether Deal ID all it’s cracked up to be. An honest look at what Deal IDs are, where they’ve helped, where they’ve been a step back and the overall shift to programmatic direct.