Deal ID 101 & The Shift to Programmatic Direct

alexmerwin13 Online Video, Programmatic, Sydney, Videos

Alex Merwin, VP Programmatic & Business Analytics, SpotXchange, expands on the common knowledge that executing digital media campaigns can be inefficient, calling out whether Deal ID all it’s cracked up to be. An honest look at what Deal IDs are, where they’ve helped, where they’ve been a step back and the overall shift to programmatic direct.

alexmerwin13Deal ID 101 & The Shift to Programmatic Direct